What I do

I help small businesses and community-led brands find clarity, purpose and direction in their marketing. My work is grounded, strategic and beautifully simple.

A woman with long, light brown hair, wearing a cream-colored knitted sweater, stands in a field of tall, golden grass, holding a closed book or notebook in her right hand.

Marketing Strategy Direction

Know where you are in the field.

Brand positioning & story
Target audience definition
Messaging & tone of voice
Marketing plans / 90-day action plans
Audits of current marketing activity
Content strategy
Customer journey mapping

Book now
Two business cards for Farther Field on a sandy surface with shadows. The front card is purple with white text, and the back card is white with black text, providing contact information for Sarah Crabb, director, in Auckland, New Zealand.

Brand & Content Development

I can do simple, and I can do complicated.

Brand identity refinement discovery
Work with your chosen designer to implement new look and feel
Messaging & copywriting
Help you choose brand assets and give you advice on social media templates
Website content & structure advice

book now
Modern house with wooden exterior, stone and paved steps, in a mountainous landscape with grassy hills and snow-capped peaks in the background.

Consulting Retainer

Don’t need a full time marketing manager? I have monthly retainer options.

Hourly marketing advisory
Project-based add-ons
Marketing mentoring for small business owners
Event and community activation support

book now

Start your journey to better marketing today.

Let's start.